The outcome of Citi’s direct marketing review for North America represents a split decision.Citi awarded direct mail and collateral responsibilities for its retail bank and credit cards to Havas Worldwide, even while assigning online advertising for the bank and its cards to Wunderman, according to sources.
direct marketing review
Citi is reviewing direct marketing efforts for its retail bank and credit cards in North America.The review is in the middle stages, with the financial giant reviewing initial agency submissions. The submissions came in response to a request for information that Citi circulated last month. Participating agencies are now awaiting a cut.