Post Office Approves Extra Rate Hike on Christmas Eve
Performance Marketing
As feared, the U.S. Postal Service passed a 4.3 percent exigent rate increase on Christmas Eve, delivering a lump of coal to magazines, newspapers and direct mailers.
Big Data Added $156 Billion in Revenue to Economy Last Year [Updated]
Performance Marketing
Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The [...]
Postal Rate Hikes Disappoint Mailing Industry
Performance Marketing
Magazines, newspapers and marketing businesses that depend on the U.S. mail suffered a setback in the fight to ward off an exigent rate hike on top of the annual rate [...]
DMA Hires New Top Lobbyist
Performance Marketing
The Direct Marketing Association has hired a new top lobbyist. Peggy Renken Hudson will serve as senior vp of government affairs, replacing Jerry Cerasale, who plans to retire at the [...]
Acxiom Gives Consumers Control of Their Data
Performance Marketing
Hoping to keep regulators at bay, Acxiom, one of the world's largest data brokers, today launched a portal that shows consumers the data that the company has on them and [...]
Magazines, Newspapers Brace for Exigent Postal Rate Hike
Performance Marketing
Magazines, newspapers and direct marketers are girding for the possibility that the U.S. Postal Service will pass an exigent rate increase on top of the annual postal rate that is [...]