Stonewall | LGBTQ+ Pride Turns 50 — And the World Comes Together
Performance Marketing
When I was judging the ANA International ECHO Awards last year, many of my judging colleagues saw this data-inspired Destination Pride campaign from PFLAG Canada.
Consumer Scores Are the Next Privacy Boogeyman in Washington
Performance Marketing
Privacy hawks have come up with a new boogeyman called consumer scores, putting marketers once again on the defense in the debate over big data and privacy.
Senators Introduce Bill to Regulate Data Collection
Performance Marketing
Commerce chairman Jay Rockefeller (D-W.Va.) and Sen.
More Bad News for Mailing Industry: Senate Committee Advances Postal Reform Act
Performance Marketing
The bad news for the mailing industry keeps on coming, dimming the prospects that the two-year-old postal rate hike that went into effect days ago will end.
Mailing Industry Appeals to Court to Overturn Postal Rate Hike
Performance Marketing
Three days before the U.S. Postal Service's rate hike goes into effect, the mailing industry filed an appeal with the U.S. Court of Appeals in Washington, D.C.
Corporate Big Data Gets Wrapped Up in Obama Speech on Government Surveillance
Performance Marketing
President Obama's highly anticipated speech on government surveillance practices also took aim at commercial data practices, putting the data-driven marketing industry on notice.