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In the Data Era, Theater Marketers Can No Longer Act Like Digital Understudies

Marketing for plays and musicals probably hasn't been this tough since the Great Depression—even on Broadway. Producers can largely thank the Internet and smartphones for that tough reality, though.

Victoria’s Secret’s New App Mobilizes Direct Mail

While a number of different retailers continue to struggle in building mobile apps that keep people coming back, Victoria’s Secret’s college-focused Pink is taking a different approach by integrating its efforts with more traditional marketing tactics. 

Hyatt Hotels Combines Facebook With Snail Mail

Hyatt House is testing a Facebook-enhanced system called Postagram that prints postcards.