This Bicoastal Shop Takes Digital Into the Real World for Brands
Brand Marketing
Specs Who From left: Partner Sam Ewen and partners and co-founders Jeffrey Hatfield and Peter Brown What Digital creative agency Where New York, Portland, Los Angeles
How Art Basel Miami Beach Became a Major Draw for Marketers
Performance Marketing
Every winter, the fashion crowd—bloggers, editors, well- heeled customers—descends on a certain American city for a week of seemingly nonstop parties, many hosted by top-tier luxury magazines and sponsored by [...]
Chanel Got 1.8 Million Instagram Followers Virtually out of Nowhere
Performance Marketing
After only one day of Instagram work, Chanel is already ahead of a good number of its high-end fashion competitors in terms of audience on the social channel.
The 10 Best Branded Instagram Videos of the Week
Performance Marketing
GoPro's ability to market itself through its own technology almost isn't fair. But you still have to marvel at how the high-tech camera marketer operates via social channels such as [...]
The 10 Hottest Branded Instagram Videos of the Week
Performance Marketing
Benefit Cosmetics has gotten to the bottom of at least one way to rock an Instagram video—by playfully featuring the derrieres of a cute young lady in a baton twirler's [...]
Top 10 Branded Web Videos: Dior Tops Chart With Charlize Theron ‘Gold’ Spot
Performance Marketing
Dior’s new ad featuring decade-long spokeswoman Charlize Theron grabs the top spot in this week’s Adweek/VidIQ top 10 branded YouTube chart, showing that celebrity endorsements still go a long way [...]