Dior

This Bicoastal Shop Takes Digital Into the Real World for Brands

Specs Who From left: Partner Sam Ewen and partners and co-founders Jeffrey Hatfield and Peter Brown What Digital creative agency Where New York, Portland, Los Angeles

These Oscars Advertisers Got the Biggest Brand Lifts on Social Media

Samsung didn't need an epic Oscars selfie this year. It beat out other TV advertisers in terms of positive social media sentiment, according to research being released today.

Town & Country Partners With Dior for Paris Travel Guide

In addition to Town & Country's usual luxe lifestyle coverage, readers will find a bonus in the new March issue: A 16-page pull-out guide to Paris, sponsored by quintessentially Parisian fashion house Dior.

Natalie Portman, a Runaway Bride, Gets a Helicopter Rescue in Miss Dior Ad

In this attractive new Miss Dior spot, Natalie Portman outdoes Julia Roberts' runaway bride by nabbing a helicopter after she ditches her groom at the altar. Portman's escape, soundtracked by Janis Joplin's epic "Piece of My Heart," has the actress running barefoot and shedding her handmade gown.  Director Anton Corbijn, known for A Most Wanted Man, tells People magazine that his vision of Miss Dior was a feminist one.

GoPro Shows How a Cool Soundtrack (and Adorable Dog) Makes Instagram Video Better

Four out of the 10 best-in-category branded Instagram videos from Jan. 12 through Jan. 18 didn't include sound.

How Art Basel Miami Beach Became a Major Draw for Marketers

Every winter, the fashion crowd—bloggers, editors, well- heeled customers—descends on a certain American city for a week of seemingly nonstop parties, many hosted by top-tier luxury magazines and sponsored by big-name designers. No, we’re not talking about New York Fashion Week.

Chanel Got 1.8 Million Instagram Followers Virtually out of Nowhere

After only one day of Instagram work, Chanel is already ahead of a good number of its high-end fashion competitors in terms of audience on the social channel.

The 10 Best Branded Instagram Videos of the Week

GoPro's ability to market itself through its own technology almost isn't fair. But you still have to marvel at how the high-tech camera marketer operates via social channels such as YouTube and Instagram.

The 10 Hottest Branded Instagram Videos of the Week

Benefit Cosmetics has gotten to the bottom of at least one way to rock an Instagram video—by playfully featuring the derrieres of a cute young lady in a baton twirler's outfit and a nearby muscle-bound dude taking a shower (the latter is nearly NSFW).

Top 10 Branded Web Videos: Dior Tops Chart With Charlize Theron ‘Gold’ Spot

Dior’s new ad featuring decade-long spokeswoman Charlize Theron grabs the top spot in this week’s Adweek/VidIQ top 10 branded YouTube chart, showing that celebrity endorsements still go a long way for luxury marketers.