Digital Agencies Are Still Amped for Apple Watch Despite Recent Scrutiny
Performance Marketing
During Tuesday's quarterly earnings report, Apple did not reveal how many smartwatches it has sold since the gadget's wide release in nine countries on April 24. The dearth of particulars [...]
In a Busy Week, PlayStation Teases Games, Touts Streaming Service and Hires a New Agency
Brand Marketing
It has been a busy week for Sony PlayStation.
UPDATED: DigitasLBi Inks Production Deal With Vice and Reels in Vox’s New Native Ads
Performance Marketing
At its Digital Content NewFronts presentation Thursday, DigitasLBi announced a production partnership with Vice and unveiled a deal with Vox Media that gives it first rights to Vox's native advertising [...]
With Apple Watch Ads and Apps, the Key for Marketers Will Be Restraint
Performance Marketing
And you thought making a killer ad for a smartphone was tough. With today's unveiling of the Apple Watch, marketers are facing the realistic possibility of a looming smartwatch era that [...]
GMC Touts Precision in New Ads from Leo Burnett
Brand Marketing
General Motors said it will doubling down on GMC's media spending for 2015 amid a long-term plan to grow the brand in the next 10 years. The first step in [...]
Publicis Ended 2014 on a Growth Spurt and Expects to Keep the Momentum Going
Brand Marketing
Publicis Groupe grew significantly in the last quarter of 2014, ending the year with $9.62 billion in revenue, good enough to maintain its No. 3 position among ad holding companies. Net income for [...]