Whisper Is Growing Its Audience and Ad Business, but Challenges Loom
Performance Marketing
While some anonymous social media apps are known for their bullying, Whisper wants to be known for being a safe, welcoming space as it seeks to bring advertisers on board.
Ad of the Day: Insane Flying Woman Gets Takeout From a Cliffside Dunkin’ Donuts
Brand Marketing
Most fast-food chains have drive-throughs. Not many offer fly-throughs. To illustrate how quickly customers can pre-order and pick up their balanced breakfasts with a new app, Dunkin' Donuts enlisted the [...]
Charity: Water and BuzzFeed Cook Up Tasty Videos With a Disgusting Twist
Brand Marketing
663 million people around the world are living without clean water—dirty water kills more people in the world than all types of violence combined, even war. Yet many people still [...]
Facebook Is Teaming With DigitasLBi to Create a Brand-Friendly Live Morning Show
Performance Marketing
Facebook made waves at DigitasLBi's presentation during the Digital Content NewFronts today without even taking stage.
Digitas’ Chief Media Officer Is Leaving to Start His Own Company
Brand Marketing
DigitasLBi global chief media officer Baba Shetty announced today he is leaving the agency to start his own company, Invisible Science. The new venture will be structured as a research [...]
Delta Air Lines Launches a Media Agency Review
Brand Marketing
Delta Air Lines has tapped Joanne Davis Consulting to pilot the carrier's media agency review, sources close to the process told Adweek today. Delta spends north of $50 million annually [...]