Former Mcgarrybowen Leader Lands at Pitney Bowes
Brand Marketing
Pitney Bowes is the new employer of Bill Borrelle, the former CEO of the New York office of mcgarrybowen. Borrelle, who left mcgarrybowen on Sept. 6, will be svp of [...]
Shetty Lands at Digitas
Brand Marketing
Digitas has hired former Newsweek Daily Beast CEO Baba Shetty as its chief strategy and media officer for North America.
Appliance Brands Are Diving Into Digital This Summer
Performance Marketing
KitchenAid, which has doubled its digital and traditional marketing budgets this year, is debuting three online video ads today on Hulu and BrightRoll's
Colin Kinsella Is New Mindshare N.A. CEO
Brand Marketing
Colin Kinsella has been named chief executive of Mindshare, North America, succeeding Antony Young who
Droga5 Now Leading Creative for Google’s Motorola
Brand Marketing
Droga5 on Wednesday launches its first work for Google-owned Motorola, a print ad touting the made-in-the-USA credentials of the forthcoming Moto X smartphone. The independent agency will handle lead creative [...]
Brazil’s Unrest May Affect Social Media Marketers for a Year
Performance Marketing
When Brazilian digital agency execs recently flew home from Cannes to São Paulo or Rio de Janeiro, they landed onto a terrain rattled by people-in-the-streets protests on a scale that's [...]