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Tide’s Game of Thrones Social Play Shows It’s Not Afraid of a Little Blood

Performance Marketing

The creatives behind Tide's recent social media endeavors seem to be fans of Hershell Gordon Lewis, the horror movie industry's "Godfather of Gore" and a longtime


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Huge Names SRI’s Jessica Pezzullo CMO

Brand Marketing

Huge named Jessica Pezzullo, formerly a senior partner at Select Resources International, as the digital agency’s new chief marketing officer.

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Halloween Poll: Is Oreo or Tide’s ‘The Shining’ Vine Best?

Performance Marketing

Halloween is a scary good opportunity for brands to have fun with Twitter's nascent video platform, Vine.

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Wunderman Hires Digitas’ Bjorkman for Top Creative Role

Brand Marketing

Wunderman has revived its global creative chief role and recruited Digitas' Lincoln Bjorkman to fill it.

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Tide’s Halloween Vines Are Now Everywhere

Performance Marketing

Advertising is under attack by Vine videos, which are wrapping around Twitter streams, TV sets—and now getting entangled with billboards, thanks to Tide. The Procter & Gamble brand is using [...]

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Tide Is Using 7 Vines for Halloween—a Killer Time of Year for Social Video

Performance Marketing

Talk about low-hanging fruit (perhaps blood oranges). Tide has debuted a fun, seven-part Halloween campaign using Vine, Twitter's increasingly popular six-second mobile-social video platform.