Miller Lite Is Surprising Fans With Unexpected Activations Across the U.S. This Summer
Creativity
Summer is better with perks. To take advantage of that, Miller Lite is spending these sun-soaked months offering "kick backs"—a fun series of unexpected rewards—to people across the country. Who [...]
5 Keys to Surviving (and Maybe Even Enjoying) Your First New-Business Pitch
Brand Marketing
Congratulations! You've volunteered (or, more likely, have been volunteered) to work on a pitch. I've been there. As part of our agency's new business team, I've spent years working on [...]
Step Aside, Creators. Brands Are Taking Over YouTube
Brand Marketing
The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that's grown from 1,400 YouTubers and their rabid fans, to 20,000 [...]
How to Sell a TV Show Today
The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere.
Celebrating the 2014 Media Plan of the Year Winners
Brand Marketing
Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek [...]
Google’s Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves
Performance Marketing
Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even [...]