Digitas

Miller Lite Is Surprising Fans With Unexpected Activations Across the U.S. This Summer

Summer is better with perks. To take advantage of that, Miller Lite is spending these sun-soaked months offering "kick backs"—a fun series of unexpected rewards—to people across the country. Who says service is dead? 

Omnicom Adds Ancestry.com to Continue Winning Streak

Omnicom media networks continued their winning streak, with OMD adding Ancestry.com after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search.Earlier this week, Omnicom Media Group's PHD network won Delta Airlines in the U.S., taking the business from Digitas after a review which included UM as a finalist.

Why Brands Need to Skip the Ads and Start Telling Stories

You can skip this ad in 5, 4, 3, 2, 1 … skip ad. C'mon, you know you want to. We all do. While the stats vary, there's evidence that around nine out of 10 people who can skip an ad do—whether by hitting the "skip ad" button online or fast-forwarding through a commercial break while watching time-shifted programming.

Are Buick and GMC’s Creative Accounts in Review?

Sources speculate that a blind RFP making the rounds is an outreach from General Motors on behalf of its Buick and GMC brands, which are currently handled by Leo Burnett and Digitas.Last year, Buick spent $227 million in measured media, according to Kantar Media, while GMC invested $269 million.

Q&A: Marketing Vp Anne-Marie Kline Lets Customers Tell Living Proof’s Story

Specs Anne-Marie Kline Current gig Vp, global marketing, Living Proof Previous gig Svp, social content, Digitas

5 Keys to Surviving (and Maybe Even Enjoying) Your First New-Business Pitch

Congratulations! You've volunteered (or, more likely, have been volunteered) to work on a pitch. I've been there. As part of our agency's new business team, I've spent years working on new business pitches, and I am still blown away by the effort and energy that goes into a winning pitch.Here are a few tips to get you across the finish line in one piece:

Step Aside, Creators. Brands Are Taking Over YouTube

The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that's grown from 1,400 YouTubers and their rabid fans, to 20,000 strong, with top-tier creators from Vine, Vimeo, Tumblr and Meerkat, just to name a few. Some of the biggest brands on the planet will also be in attendance.

How to Sell a TV Show Today

The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere.

Celebrating the 2014 Media Plan of the Year Winners

Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek […]

Google’s Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves

Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even if they ma