Blockchain Is Eating Commerce
Performance Marketing
Blockchain is a technology that has the potential to become a disruptive force in the ever-more digital economy. Its potential value — coupled with friends, clients and business partners asking [...]
The New York Times’ Acquisition of The Wirecutter Signals Rise of Commerce in Publishing
By now, most of us have gotten wind of The New York Times’ recent acquisition of The Wirecutter. The online consumer guide is recognized for publishing in-depth product reviews and [...]
3 Ways Corporate Spies Might Be Watching Your Business and How to Stop Them
Performance Marketing
Business is a game of constant competition, but the widespread emergence of covert surveillance and tracking tools has expanded the playbook. Now, industrial espionage has a new dimension.
4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough
Agencies
Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients' [...]
Why Pharmaceutical Advertising Is Virtually Absent From the Web
Brand Marketing
Quick—think of the most recent digital ad you saw. Was it automotive? Retail? Most likely. Name almost any other category and the same probably holds true. Brad Weltman
How the Trans-Pacific Partnership Benefits Digital Advertising
Performance Marketing
If you've been following the presidential race in recent weeks, you have undoubtedly heard the Republican and Democratic nominees express their objections to the Trans-Pacific Partnership, or TPP, an international trade [...]