Mastering Micro Moments: How to Win With a Connected Consumer
We’ve all seen the shocking statistics: consumers check their phones 150 times a day; they look at them first thing upon waking up and lasting thing before sleeping; they see [...]
NYT 2020 Report Tells Us Industry’s Transformation Is Far From Over
On Tuesday The New York Times published a report that outlines its newsroom strategy and ambitions from now until 2020. The report, “Journalism That Stands Apart: The Report of the 2020 Group,” [...]
Publishers Buying Marketing Agencies Is Just One Sign of the Times
Editor’s Note: Yesterday, AdAge ran a piece titled, “Publishers Snapped Up Marketing Agencies at Unprecedented Rate in 2016.” PubExec blogger BoSacks shares his take on why this trend should come [...]
Why Media Agencies Have to Shed Tradition as Fast as Possible
Brand Marketing
Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those [...]
3 Trends From CES That Marketers Really Need to Pay Attention To
Brand Marketing
I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued [...]
Ev Williams Thinks Digital Advertising Is Broken. Here’s Why He’s Wrong.
Last week Medium founder Ev Williams created a stir in the media world after laying off a third of the publishing platform’s staff. He placed much of the blame for [...]