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Mastering Micro Moments: How to Win With a Connected Consumer

Media

We’ve all seen the shocking statistics: consumers check their phones 150 times a day; they look at them first thing upon waking up and lasting thing before sleeping; they see [...]


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NYT 2020 Report Tells Us Industry’s Transformation Is Far From Over

Media

On Tuesday The New York Times published a report that outlines its newsroom strategy and ambitions from now until 2020. The report, “Journalism That Stands Apart: The Report of the 2020 Group,” [...]

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Publishers Buying Marketing Agencies Is Just One Sign of the Times

Media

Editor’s Note: Yesterday, AdAge ran a piece titled, “Publishers Snapped Up Marketing Agencies at Unprecedented Rate in 2016.” PubExec blogger BoSacks shares his take on why this trend should come [...]

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Why Media Agencies Have to Shed Tradition as Fast as Possible

Brand Marketing

Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those [...]

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3 Trends From CES That Marketers Really Need to Pay Attention To

Brand Marketing

I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued [...]

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Ev Williams Thinks Digital Advertising Is Broken. Here’s Why He’s Wrong.

Media

Last week Medium founder Ev Williams created a stir in the media world after laying off a third of the publishing platform’s staff. He placed much of the blame for [...]