digital versus TV

New Ad Exchange Delivers Mobile Video

Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials to smartphones.

Videology Taps Nielsen to Boost Marketing Across TV and Digital

Videology, the video advertising company, has a new deal with Nielsen to use data to help TV advertisers target audiences that are watching more and more on digital channels—and that means young people.

Google’s New Real-Time Audience Measurement Is a Brand Play

Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns.Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads through the platform.