Why Networks Are Going for Broke This Summer
For decades, the broadcast networks took the idea of summer vacation quite literally—programming reruns and other filler content from June through mid-September, much to the frustration of advertisers.
Join Today’s #AdweekChat for a Discussion of Cable, Streaming Video and Cutting the Cord
Performance Marketing
The TV dominance of cable and satellite seems to be eroding quickly this year, as more and more content becomes available on streaming services or for purchase a la carte.
Roku’s New Video Ad Network Will Target Highly Specific Audiences
Performance Marketing
Roku is poised to launch a video advertising network, according to The Wall Street Journal today.
Ad of the Day: Ricky Gervais Crashes Your Favorite Netflix Shows
Brand Marketing
Despite winning only seven of the 31 Emmys its shows were nominated for, Netflix still found a clever way to cash in on the popularity of its original programs during [...]
Leaked Screenshots Reveal Upcoming YouTube Music Service
Performance Marketing
Images of Google’s long-awaited YouTube music service have surfaced online, signaling that the launch may not be far behind.
Google Boosts Music Offerings With Songza Deal
Performance Marketing
Google's musical ambitions took another step forward today with its purchase of Songza, a music-discovery app that complements a streaming music service and another service that Google is developing with YouTube.