Digital Streaming

Roku Wants to Make It Easier for Your Content to Be Spotted, and Monetized

Roku customers streamed 4 billion hours of video and music in the first six months of 2016, according to the company. Compare that with 5.5 billion hours in all of 2015. Additionally, there are over 10 million active Roku accounts using either the physical device or one of the 12 percent of smart TVs currently powered by Roku.

iHeartMedia and WeWork Will Target Entrepreneurs With Branded Podcasts

If radio is the "soundtrack for work," then iHeartMedia and co-working network WeWork are hoping to redefine the soundtrack for entrepreneurs.

The X-Files Tackles Its Toughest Case Yet: Reviving TV Revivals

Last fall, the broadcast networks bet that the best way to attract viewers was by programming reboots and revivals of popular series and movies. However, Limitless, Minority Report, The Muppets and Heroes Reborn had limited success at reigniting that spark with audiences. Limitless is a hit for CBS.

As Live TV Viewing Declines, How Can Networks Fully Monetize Their Viewers?

For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode isn't measured by Nielsen's C3 and C7 metrics, which don't include most streaming activity, particularly on mobile and tablets—and he's tired of it.

Here’s What Surprised Showtime After It Began Offering a Streaming Service

Two months after its launch, Showtime's streaming-only subscriber service has been eye-opening for the network.

Rdio Launches Native Ad Product With Hard Rock Hotels as Its First Client

Rdio has a new native advertising product called Promoted Music Experiences, which the music streamer believes will offer brands something its competitors haven't. It has partnered with Hard Rock Hotels and Casinos for the launch.

CBS Exec: A Broadcast Network Can Win in the End, Even as TV Evolves

A few days after FX's John Landgraf sounded a warning bell that "too much television" is being made, a top exec at CBS said the network is well positioned to continue to draw viewers—and make money—no matter how the in

Showtime Has Officially Launched Its Streaming Service

The OTT era has begun at Showtime. The premium cable network launched its new stand-alone streaming service today.

Orange Is the New Black’s Yael Stone on Binge-Watching, Podcasts and That Accent

Specs Name Yael Stone Age 30 Accomplishments Stars as Lorna Morello on Orange Is the New Black (Season 3 streaming Friday on Netflix) Base New York

Roku and Playstation Will Join Apple in Offering Showtime’s Streaming Service

While Apple was the exclusive launch partner for HBO Now, it is going to have to share Showtime's new stand-alone streaming service when it debuts in early July.