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Roku Wants to Make It Easier for Your Content to Be Spotted, and Monetized

Convergent TV

Roku customers streamed 4 billion hours of video and music in the first six months of 2016, according to the company. Compare that with 5.5 billion hours in all of [...]


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Rdio Launches Native Ad Product With Hard Rock Hotels as Its First Client

Convergent TV

Rdio has a new native advertising product called Promoted Music Experiences, which the music streamer believes will offer brands something its competitors haven't. It has partnered with Hard Rock Hotels [...]

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CBS Exec: A Broadcast Network Can Win in the End, Even as TV Evolves

Convergent TV

A few days after FX's John Landgraf sounded a warning bell that "too much television" is being made, a top exec at CBS said the network is well positioned to continue to [...]

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Showtime Has Officially Launched Its Streaming Service

Convergent TV

The OTT era has begun at Showtime. The premium cable network launched its new stand-alone streaming service today.

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Orange Is the New Black’s Yael Stone on Binge-Watching, Podcasts and That Accent

Convergent TV

Specs Name Yael Stone Age 30 Accomplishments Stars as Lorna Morello on Orange Is the New Black (Season 3 streaming Friday on Netflix) Base New York

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Roku and Playstation Will Join Apple in Offering Showtime’s Streaming Service

Performance Marketing

While Apple was the exclusive launch partner for HBO Now, it is going to have to share Showtime's new stand-alone streaming service when it debuts in early July.