Why NBCU Invested $200 Million in Vox
By taking a stake in Vox Media, NBCUniversal is finally getting a foothold in native digital publishing.
Good Native Advertising Has Little To Fear From FTC
Today, in Washington D.C., the Federal Trade Commission is exploring the blurring of lines that is occurring between digital content and digital advertisements. Clearly, publishers and marketers are concerned the [...]
AOL Rolls Out Its Supply-Side Platform
Performance Marketing
Google and Adobe have garnered their share of attention as they assemble their end-to-end advertising technology stacks to span the buying and selling of online ad inventory.
ShareThis Lands Acquisition, $23 Million Funding Round to Boost Mobile Business
Performance Marketing
As just about every company at the intersection of advertising and technology races to establish or advance its mobile business, social sharing platform ShareThis has quickened its pace with overlapping [...]
Why Are You at CES, Forbes?
Performance Marketing
Of course Forbes has been sending editors and reporters to International CES for years. They’re a business publication. But what’s the business side of the publication doing at the world’s [...]
ComScore Rolls Out Cross-Platform Audience Measurement
Performance Marketing
As the Web's complexity and modes of access continue to evolve, it appears so are standards of digital media metrics. On Thursday (Nov. 29) comScore released a new online audience measurement system [...]