Despite Promises to Advertisers, Microsoft Disbands Xbox TV Studio
Performance Marketing
Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs.
Fast Chat: AOL CEO Tim Armstrong
Performance Marketing
AOL announced its first-quarter earnings this morning, and the numbers were a mixed bag. Overall revenue was up, but U.S. display advertising was down 1 percent—not good news in an [...]
YouTube Commits $200 Million in Marketing Support to Channels
Performance Marketing
YouTube's "brandcast" event (please don't call it a NewFront) started off with a bang and ended with vp, global head of content Robert Kyncl pledging some $200 million in marketing [...]
Highlights From Adweek’s NexTech @DCNF
Performance Marketing
Arianna Huffington talked about reducing stress, getting more sleep and the problem with men. Greg Rivera of Xbox Advertising talked about a not-so-far-away future when kids will get to star [...]
The Problem With the Digital Upfront
Performance Marketing
Here’s the problem with all these digital NewFronts: People like Rino Scanzoni don’t know what to do with them. And they’re probably not attending the events anyhow.
Yahoo Planning Scripted Series
Performance Marketing
Yahoo's packed-out Digital Content NewFront event included a plethora of new programming Wednesday afternoon, including a series from the creators of Broadway hit Rock of Ages called 'Dancing With Myself.' [...]