How Drake’s Vintage Jacket Nearly Stole the Apple Music Show
Performance Marketing
One thing seems certain: Apple would be even richer if it mass-produced that jacket Drake wore today. The iTunes company launched its new music service with an assist from the [...]
Universal Tunes In Bollywood Music Streamer
Performance Marketing
While most brands have Pandora and Spotify on their ad-minded radar, international marketers should probably get to know Bollywood and Hindu digital music streame
Spotify Picks Up $100 Million; Coke Reportedly Key Investor
Performance Marketing
Digital music service Spotify has acquired around $100 million in new funding, a source close to the situation told Adweek this afternoon (Nov. 14).
Toyota Scion Headbangs Its Way to the Bank
Brand Marketing
Toyota believes heavy metal enthusiasts get a raw deal when it comes to being stereotyped as young, uneducated and prone to violence.
Beats Electronics Acquires Mog
Performance Marketing
As the race to be the leader in the digital music streaming industry intensifies, even headphone manufacturers are getting in on the action. On Monday, Beats Electronics announced the acquisition [...]