The 5 Buzziest Moments From the Olympics’ Opening Weekend
Performance Marketing
The Summer Olympics in Rio de Janeiro are now a few days in, and from here on out we'll be looking at the buzziest moments from the day before, by [...]
Should Media Companies Fear Facebook Live and Instant Articles or Embrace Them?
Performance Marketing
Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of
5 Times the Next Big Thing Failed to Kill the Last Big Thing
Performance Marketing
One of my favorite debates in digital marketing goes like this: When will email be replaced by (fill in the blank)? Or when will brands stop using SMS? Even the [...]
Facebook Debuts ‘Lift API’ to Give More Marketers Ability to Study Ads’ Impact
Performance Marketing
In the digital ads world, the past few months have been all about emerging measurement tools. With that in mind, Facebook today is announcing two intriguing initiatives that it is [...]
How Arianna Huffington’s Idea for a Blog Changed the Media Industry Forever
Brand Marketing
In her book-lined office overlooking lower Broadway in New York, Arianna Huffington keeps a large sofa in the corner.
BuzzFeed Plans to Bring Its Brand of Viral Journalism to Japan
Performance Marketing
BuzzFeed's traffic numbers are prompting the company to think globally, and today it announced a dedicated editorial operation in Japan. To gain traction, it's partnering with Yahoo Japan.