How the Impact of COVID-19 Is Changing Marketing
Performance Marketing
Well, it’s not as if we can start 2020 all over again — we're already halfway through this year thus far. Yet, we can say one thing, COVID-19 and its [...]
5 Tips for Setting Your Digital Media Priorities
Publishing used to be a pretty simple business: Write stories your audience wants to read, look after your advertisers, pay attention to paper, print, and postage costs. Presto: a profitable [...]
Jobs for Everyone — Riding the Data Train to Washington
Performance Marketing
Positions in digital media and data analysis abound, and we’re still not training them fast enough to meet the demand — domestically. That means support for all aspects of data [...]
Does Media Matter? Does Advertising Still Work?
I did not want Donald Trump to be President. Actually I still don’t, but hopefully I and the other half of the country will get over it and back to [...]
The IAB and 4A’s Launch an Exam to Gauge Your Digital Media Buying Knowledge
Performance Marketing
As the digital media and advertising industry becomes more complex, the Interactive Advertising Bureau, Google and the American Association of Advertising Agencies (4A's) are launching a new program for junior [...]
Sell Local: The Digital Ad Budgets Publishers Are Overlooking
When it comes to ad sales, publishers have seemingly well-thought-out plans. Brands will spend millions on a single campaign to get in front of their audiences, and publishers have a [...]