Digital Media

The IAB and 4A’s Launch an Exam to Gauge Your Digital Media Buying Knowledge

As the digital media and advertising industry becomes more complex, the Interactive Advertising Bureau, Google and the American Association of Advertising Agencies (4A's) are launching a new program for junior media agency staffers.

The 5 Buzziest Moments From the Olympics’ Opening Weekend

The Summer Olympics in Rio de Janeiro are now a few days in, and from here on out we'll be looking at the buzziest moments from the day before, by sharing stats from digital marketing player 4C.

iCrossing Is Aiming to Build Next-Generation Content With Data and Long-Game Branding

Digital agency iCrossing today announced the hiring of its first chief content officer, Kayvan Salmanpour, whose career has included executive stops at Novel and NewsCred. Salmanpour plans to combine data with proven branding tactics to

Red Bull and GoPro Team Up to Create More High-Flying Videos

Red Bull and GoPro have informally been in cahoots for years, and today they are publicly declaring a relationship that's expanding in multiple ways.

Should Media Companies Fear Facebook Live and Instant Articles or Embrace Them?

Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of

5 Times the Next Big Thing Failed to Kill the Last Big Thing

One of my favorite debates in digital marketing goes like this: When will email be replaced by (fill in the blank)? Or when will brands stop using SMS? Even the Internet is challenged: When will apps or Facebook kill the Web?

Facebook Debuts ‘Lift API’ to Give More Marketers Ability to Study Ads’ Impact

In the digital ads world, the past few months have been all about emerging measurement tools. With that in mind, Facebook today is announcing two intriguing initiatives that it is characterizing as tests. 

How Arianna Huffington’s Idea for a Blog Changed the Media Industry Forever

In her book-lined office overlooking lower Broadway in New York, Arianna Huffington keeps a large sofa in the corner.

BuzzFeed Plans to Bring Its Brand of Viral Journalism to Japan

BuzzFeed's traffic numbers are prompting the company to think globally, and today it announced a dedicated editorial operation in Japan. To gain traction, it's partnering with Yahoo Japan.

ABC Television Is About to Pick a Digital Specialist for Its Online Media Buying

The ABC television network is searching for an agency to plan and buy its digital media, motivated by a desire for digital specialists, according to sources. Digital planning and buying is currently handled as part of its general media account.