LiveRamp Records First Profitable Quarter on Revenue of $99 Million
Bottom line buoyed by subscription business, which increased 21% year over year.
Is Digital Marketing Something You Can DIY?
Performance Marketing
This past weekend, the ringing I heard wasn’t in my ears. It was the transmitter for our Invisible Fence beeping away in the basement, telling me that something was wrong [...]
3 Tactics to Stay Connected With Your Target Audience
Performance Marketing
What can you do today to help you to survive the current state of your market and thrive as it evolves? Consider these three tactics to help you maintain a [...]
Architectural Digest’s Editor in Chief Talks Expanding Digital Content in the Time of Covid-19
Amy Astley Shares How She's Taking an Entrepreneurial Approach to the Magazine and Her Career
The Importance of Always Having a Solid Email Marketing Program
Performance Marketing
As we all adjust to what may be our new normal, digital marketing becomes ever more vital. Now is not the time to go dark, even if you can’t meet [...]
Has It Has Really Been a Quarter Century?
Performance Marketing
Early search marketers literally created on-the-fly the methodologies that are still in use today. Clever developers constantly wrote and marketed new tools that would gather the data more rapidly that [...]
Pinterest and Intuit CMOs on the Keys to Effective Platform Amplification
CMOs from Intuit and Pinterest talk multisensory storytelling and platform personalization on the CMO Moves podcast.
Privy CMO on the Ecommerce Company’s Comeback and Building a Sustainable Business
From running out of money to generating $2.5 billion in sales, the comeback story for ecommerce platform Privy is nothing short of impressive. And newly named CMO Dave Gerhardt and [...]
Ellevest CXO on Grit, Intent and Overcoming Unconscious Design Bias
When it comes to designing experiences, Ellevest CXO Melissa Cullen believes "the hardest thing to overcome is your cultural reality." From starting at a sports marketing agency to going back [...]
Marketing Is a Team Sport, But Many Organizations Don’t Have the Memo
Performance Marketing
Marketing is a team sport. Every touchpoint is a part of the client’s buying experience, even post-sale. Marketing must have a seat at the table when decisions are made that [...]