Digital marketing

Here Are 8 Interesting Digital Marketing Stats From This Week

The first week of 2017 didn't disappoint when it comes to digital marketing statistics, with news pouring in from Apple, researchers across the pond and the Consumer Electronics Show.Check out the eight data points below that grabbed our attention:

A Team of Real Estate Agents Is Showing Off Listings One Snap at a Time

There's a new way to find an apartment in New York, and no, it doesn't involve Craigslist.Snaplistings is a new Snapchat account, launched in October, that showcases real estate agents with big personalities and their apartment listings.

8 Surprising and Noteworthy Digital Marketing Stats From This Week

The last several days provided an array of digital marketing data points, with figures aplenty about consumers' search habits, mobile habits, social platforms, bad ads, chat bots and more. The following eight stats particularly got our attention. 

Excedrin Won the Debate on Twitter Before It Even Started by Curing Your #DebateHeadache

It all started with what seemed like another forgettable promoted trend ad on Twitter on Wednesday morning.

These 6 New Digital Stats Got Our Attention This Week

The past week has been intriguing when it comes to marketing and other digitally-minded stats, and the following six items—as well as an exclusive infographic from Forrester Research—really caught our eye:

Poo-Pourri’s New Viral Video Gives You Tips on How to Poop at a Party

Poo-Pourri has created an online film division called Number 2 Productions, which will be led by Suzy Batiz, founder, executive producer and CEO. The new division's main goal is to follow in the footsteps of companies like Red Bull and Dollar Shave Club—companies that have turned their brands into digital-content-creating machines. 

The IAB and 4A’s Launch an Exam to Gauge Your Digital Media Buying Knowledge

As the digital media and advertising industry becomes more complex, the Interactive Advertising Bureau, Google and the American Association of Advertising Agencies (4A's) are launching a new program for junior media agency staffers.

7 Digital Marketing Stats That Grabbed Our Attention This Week

Check out these seven digital marketing stats that caught our eye during the last few days.

HP, Snapchat and Amex Are Hosting Some Amazing Activations at NYC’s Panorama Music Festival

Technology, as an idea, isn't as cool as music in most circles, but it's at least hip enough to be invited to the party. And so are the brands who push digital bells-and-whistles, as evidenced by activations by HP and Amex that will take place this weekend at the inaugural Panorama Music Festival on Randalls Island in New York.

Campbell’s CMO Is Taking Over Its Digital Marketing. Why Other Brands May Not Follow Suit

Campbell Soup Company has decided it no longer needs a worldwide leader specifically for all things interactive.