Adobe, MPA Unveil Tools For Measuring Digital Magazine Ads
Performance Marketing
Since the inception of digital magazines, publishers have struggled to get advertisers to commit to tablet and other mobile content as they do with print. But a lack of measurement [...]
Newsweek’s All-Digital Relaunch Includes Ad Sponsorship Plan
Performance Marketing
Baba Shetty, CEO of The Newsweek Daily Beast Company, has lofty ideas for Newsweek's all-digital relaunch. Formerly an ad exec at Hill Holliday, Shetty will oversee Newsweek's transformation into a [...]
NBC News Turns Big Flipboard Presence Into Ad Sales
Performance Marketing
About a year ago, NBC News established an account on Flipboard—the increasingly popular magazine-formatted, social mobile app—and has since grown its presence to a whopping 1.3 million monthly active readers.
8 must-haves to make the ultimate digital magazine store
Publishers are missing digital magazine sales, customers are in the terrible position of losing print magazines from retail outlets, and not being able to find the magazines digitally. The tablets [...]
How to sell more digital magazines: Discoverability
I want to talk about discoverability, a word I just absorbed and fully bought into myself in my talks with people about digital magazines and sales.
A conversation with Zinio’s Co-Founder & Chief Innovation Officer, Rich Maggiotto
Last week, just one day before the latest Audited Media results let us know that digital editions have grown 146% over last year, I had the opportunity to talk with [...]