Today Huge launched Magenta, an digital magazine focused on technology, created by a team within the agency.
Yahoo Beauty believes that the b-word isn't just for women. The newest digital magazine for the Sunnyvale, Calif.-based company—which launched today with sponsor L'Oréal USA—will publish content that appeals to both genders.
Despite a slight decline in overall magazine circulation in the first half of this year, the number of magazine readers in the U.S.
Since the inception of digital magazines, publishers have struggled to get advertisers to commit to tablet and other mobile content as they do with print. But a lack of measurement standards across a multitude of screen sizes and devices has made it hard to build advertisers' confidence in the medium.
The narrative behind the magazine industry has remained steady for a while—newsstand is down, circulation is flat and digital is growing but tiny—and according to PwC’s new Entertainment & Media Outlook 2013-2017, the financial future of publishing will reflect that decline.
Some needed good news from the magazine publishing industry: As newsstand sales fell and circulation remained flat through the end of 2012, the latest data from GfK MRI’s Survey of the American Consumer, which tracks print and digital magazine audiences, shows th
A recent survey by the media consultancy Mequoda Group found that one quarter of tablet owners polled engaged with digital magazines on a monthly basis.
Baba Shetty, CEO of The Newsweek Daily Beast Company, has lofty ideas for Newsweek's all-digital relaunch. Formerly an ad exec at Hill Holliday, Shetty will oversee Newsweek's transformation into a subscriber-supported, tablet-first magazine.