5 Ways the Pandemic Has Changed Publishing Forever – and How Publishers Can Benefit
“Never let a good crisis go to waste,” Winston Churchill supposedly said. It’s valuable advice for publishers, even if Churchill didn’t actually say it (there’s no real proof). And even [...]
Yahoo Beauty Won’t Ignore Men
Performance Marketing
Yahoo Beauty believes that the b-word isn't just for women. The newest digital magazine for the Sunnyvale, Calif.-based company—which launched today with sponsor L'Oréal USA—will publish content that appeals to [...]
A Critique Of Yahoo’s Digital Magazine Strategy
Small Business Trends writer Shawn Hessinger and I have a completely different view of the news that Yahoo was starting its own digital magazine empire. While I gather Hessinger saw [...]
Magazine Readership Inches Upward
Performance Marketing
Despite a slight decline in overall magazine circulation in the first half of this year, the number of magazine readers in the U.S.
Mag+ CEO Gregg Hano On Why Tablet Magazines Are Here To Stay
Last week a guest post by Jon Lund appeared on GigaOm with the titillating headline, Why Tablet Magazines are a Failure. The article (and the 50+ comments from very smart [...]