2020: A Big Year for Media Spend Will Underscore Data’s Role in Marketing Strategy
Performance Marketing
With the longest U.S. economic growth span on record, one might think the wheels may be about to come off of the economy — and marketing spend along with it. [...]
Google Inks Upfront Deal with MediaVest
Performance Marketing
Google has entered into a major upfront ad deal with MediaVest. The two announced a pact today that commits Publicis-owned MediaVest and its clients like Walmart, Coca Cola and Honda, [...]
Gin Lane Media Brings Interactive Experiences to Retail
Brand Marketing
Specs Who Emmett Shine (l.), founder; Dan Kenger, digital creative director What Digital creative agency Where New York offices
Obama Dominating Web Down the Stretch
Performance Marketing
As the presidential campaign trudges into its waning hours, the embattled Mitt Romney and Barack Obama election teams are ramping up their on-the-ground efforts while still flooding local and national [...]