Yahoo Goes Native With In-Stream Home Page Ads
Performance Marketing
Since Yahoo launched its home page redesign in February, the new stream-centric layout—outfitted with an all-too-standard 300 x 250 pixel banner on one side and even more miniscule unit on [...]
NewFronts Returning With Packed Lineup
Performance Marketing
If you’re someone who works in the Web video business, the week of April 29 is not shaping up to be a good time for you to make any plans.
The Year in Digital
Performance Marketing
Is it possible that the Facebook IPO really happened in 2012? Why does it feel like it was five years ago? In a medium that moves at a dizzying pace, [...]
IAB May Take Over NewFronts
Performance Marketing
Digitas was way out in front of the Web video content revolution when, in 2008, it launched the first NewFronts event—a conference des
The Sitdown
Performance Marketing
After Facebook’s IPO—and lingering questions about whether its ads even work—the world’s leading social network as been on a charm offensive across the ad industry. In its presentations to marketers, [...]