9 Impressive Video Marketing Stats Revealed at NewFronts Events This Week
Performance Marketing
The Digital Content NewFronts are only a few days old, and there have already been a slew of intriguing data points coming out of the presentations. Here are nine that [...]
Why Brands Need to Skip the Ads and Start Telling Stories
Brand Marketing
You can skip this ad in 5, 4, 3, 2, 1 … skip ad. C'mon, you know you want to. We all do. While the stats vary, there's evidence that [...]
The Spectacle of NewFronts Is Over. Now the Real Work Begins for Publishers
Brand Marketing
The 2015 NewFronts are over. For the past two weeks in New York City, the momentum of digital video industry's growth was truly visible.
8 Intriguing Stats About the Current State of Digital Video
Performance Marketing
A group of tech vendors gathered today at the Interactive Advertising Bureau's Digital Content NewFronts luncheon to share recent insights, and there were several revelations about digital video.
Vevo Will Use Its Music Video Expertise to Help Brands Create Custom Content
Performance Marketing
Vevo is launching a new team to help brands develop marketing for the music industry. In addition to the new programming promised at today's NewFronts presentation, the digital music video [...]
UPDATED: DigitasLBi Inks Production Deal With Vice and Reels in Vox’s New Native Ads
Performance Marketing
At its Digital Content NewFronts presentation Thursday, DigitasLBi announced a production partnership with Vice and unveiled a deal with Vox Media that gives it first rights to Vox's native advertising [...]