Digital Content NewFronts

The 2016 Digital Content NewFronts Were Defined by Partnerships

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek

As Mashable Shifts Focus to Video, It Partners With Bravo, Telemundo and Facebook Live

Mashable is planning to partner with Bravo, Telemundo and Facebook Live in an effort to build out both linear and digital video operations for its media and entertainment business.

Daily Mail Is Now Posting 650 Videos a Day and Getting 383 Million Monthly Views

While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the world. 

WebMD Wants to Be Known for More Than Just Medical Information

For its first appearance at the Digital Content NewFronts, WebMD is trying to shift from being a site known for medical diseases and conditions (or a feared destination, if you're a hypochondriac) to lifestyle content.

StyleHaul’s First VR Project Will Turn a Sci-Fi Novel Into Immersive Videos

Nearly every media company has shown off flashy virtual reality at the Digital Content NewFronts presentations over the past week, and now lifestyle-focused StyleHaul is adapting the young adult sci-fi book Free to Fall as its first push into

The Economist Is Looking to Bolster Its Content With Virtual Reality and Mobile Video

The Economist says its reporting and visual storytelling can be just as smart in virtual reality as it is in print.

Here Are the 10 Most-Viewed 360-Degree Facebook Videos by Brands


Facebook Is Teaming With DigitasLBi to Create a Brand-Friendly Live Morning Show

Facebook made waves at DigitasLBi's presentation during the Digital Content NewFronts today without even taking stage.

Facebook, Twitter and Snapchat Could Soon Host NewFronts Shows of Their Own

Google will attempt to wow advertisers in New York tonight with its fifth annual YouTube Brandcast for the Digital Content NewFronts. Google is being tight-lipped about the entertainment, but it will likely be buzzy—whether trotting out celebrities like Jennifer Garner (2012),

7 Pro Tips for Marketers Who Want to Get Into Livestreaming

After years of sitting in the background, livestreaming seems to be finally taking center stage in the theater of marketing thanks to Periscope's ascendance in 2015 and the promise of