The 2016 Digital Content NewFronts Were Defined by Partnerships
In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek
The Economist Is Looking to Bolster Its Content With Virtual Reality and Mobile Video
Performance Marketing
The Economist says its reporting and visual storytelling can be just as smart in virtual reality as it is in print.
Here Are the 10 Most-Viewed 360-Degree Facebook Videos by Brands
Performance Marketing
Facebook Is Teaming With DigitasLBi to Create a Brand-Friendly Live Morning Show
Performance Marketing
Facebook made waves at DigitasLBi's presentation during the Digital Content NewFronts today without even taking stage.
Facebook, Twitter and Snapchat Could Soon Host NewFronts Shows of Their Own
Performance Marketing
Google will attempt to wow advertisers in New York tonight with its fifth annual YouTube Brandcast for the Digital Content NewFronts. Google is being tight-lipped about the entertainment, but it [...]
7 Pro Tips for Marketers Who Want to Get Into Livestreaming
Performance Marketing
After years of sitting in the background, livestreaming seems to be finally taking center stage in the theater of marketing thanks to Periscope's ascendance in 2015 and the promise of