In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek
Digital Content NewFronts
Mashable is planning to partner with Bravo, Telemundo and Facebook Live in an effort to build out both linear and digital video operations for its media and entertainment business.
While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the world.
For its first appearance at the Digital Content NewFronts, WebMD is trying to shift from being a site known for medical diseases and conditions (or a feared destination, if you're a hypochondriac) to lifestyle content.
Nearly every media company has shown off flashy virtual reality at the Digital Content NewFronts presentations over the past week, and now lifestyle-focused StyleHaul is adapting the young adult sci-fi book Free to Fall as its first push into
The Economist says its reporting and visual storytelling can be just as smart in virtual reality as it is in print.
Facebook made waves at DigitasLBi's presentation during the Digital Content NewFronts today without even taking stage.
Google will attempt to wow advertisers in New York tonight with its fifth annual YouTube Brandcast for the Digital Content NewFronts. Google is being tight-lipped about the entertainment, but it will likely be buzzy—whether trotting out celebrities like Jennifer Garner (2012),
After years of sitting in the background, livestreaming seems to be finally taking center stage in the theater of marketing thanks to Periscope's ascendance in 2015 and the promise of