Here’s What YouTube Promised Advertisers at Its Star-Studded BrandCast 2016
Performance Marketing
YouTube's massive impact on culture, viewing habits and advertising budgets walked the red carpet on Thursday night, as thousands of YouTube celebrities, marketing executives, fans and plenty of Googlers crowded [...]
Why Everyone From Jose Cuervo to BuzzFeed Is Jumping Into Livestreaming
Performance Marketing
Jose Cuervo is celebrating Cinco de Mayo on Thursday by livestreaming via Cuervo.com a "secret concert" that starts at 10 p.m. at an undisclosed location in Brooklyn. Few other details [...]
Magna Global Pours $250 Million Into YouTube Ads as TV Audiences Drop
Performance Marketing
Interpublic Group's Magna Global has struck a multi-year deal with YouTube to invest $250 million into digital video.
AOL Is Launching a 360-Degree Public-Facing Video Studio in Downtown New York
Performance Marketing
In a further sign of its commitment to producing video content, AOL says it's opening a ground-floor, public-facing studio in lower Manhattan. The company's goal is to increase its video content [...]
Touting Distribution and Data, Condé Nast Announces Revamp of Its Digital Video Platform
Performance Marketing
In contrast with Condé Nast Entertainment's flashy NewFronts presentations of years past, the company's fourth go-round, which took place at Cipriani Wall Street on Wednesday afternoon, was a relatively staid [...]
8 Advertising and Editorial Initiatives Bloomberg Media Is Unveiling Today
Performance Marketing
Bloomberg Media's second-ever presentation at the Digital Content NewFronts today featured a pair of major themes: the publisher's growing video content and how it's leveraging more data to attract advertisers.