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When the Weather Is Bad, Digital Billboards for the ‘Baywatch’ Movie Will Try to Cheer You Up

Performance Marketing

By Christopher Heine

The ad campaign is underway for the Baywatch movie, which opens nationally on May 26.

Brand Marketing

The LAPD Hopes Digital Billboards Can Reach Distracted Drivers

By Robert Klara

Performance Marketing

Digital Boards Face Big Legal Fight

By Katy Bachman