Mobile Will Push Digital Ad Dollars Past TV by 2019
Performance Marketing
The "when" depends on which research you adhere to, but by nearly all accounts, digital advertising is going to overtake TV in the next five years.
BitTorrent Woos Advertisers and Publishers
Brand Marketing
BitTorrent, the popular peer-to-peer file sharing platform, is attempting to battle its association with piracy while pursuing publishers and advertisers, Digiday reported earlier today.
Advertisers Say Gaming App’s ‘Winning’ Approach Is Creating More Sales Than Display Ads
Performance Marketing
Anyone can serve an ad to a consumer, but how to get that consumer to click through—or even better, to actively engage with the brand—is one of the central struggles [...]
Mobile Ads Will Surpass Print and Radio This Year
Performance Marketing
Yes, there's money to be made in mobile advertising.
Wall Street Journal to Advertisers: We’re More Innovative Than You Think
Performance Marketing
The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general.
Publisher’s Paradox: The Inverse Inventory Principle
Display advertising rates are inversely proportional to the amount of content published on the internet. I want you to challenge you to think about a world in which display advertising [...]