Digital Advertising Grew Double Digits Again to Hit $17.6 Billion in Q3
Performance Marketing
Marketers spent 20 percent more year over year on digital advertising in the third quarter to total $17.6 billion, per the Interactive Advertising Bureau's report on Wednesday.
Media Pitch: Parsec Believes Time-Based Advertising Is Key to Mobile Success
It’s difficult for publishers to sell digital advertising at a premium price because digital ad performance metrics are murky, particularly on mobile devices. Thanks to ad blocking, ad fraud, and [...]
Drive More Ad Revenue with Digital Sponsorship Models
Consumer and B2B media companies are competing on an advertising playing field that is heavily stacked against them. We sell industry-standard web and email advertising positions and price them individually [...]
Future of Media: Same Goals, New Tech
When we hosted FUSE: The Convergence of Technology & Media a few weeks ago and I soaked in the latest innovations in artificial intelligence, augmented reality, and mobile content, I [...]
Fiat Chrysler Has Significantly Improved Its Engagement With a Quora-Like Tactic
Performance Marketing
Digital consumers' activity has shifted as folks spend more time revving up their mobile devices than desktops, and Fiat Chrysler Automobiles is utilizing an interesting, successful way to engage with [...]
How to Fix the Problem When Big Data Fails in Digital Media Planning
Brand Marketing
Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter [...]