Digital Ad Biz to Defend Self-Regulation at Do Not Track Hearing
Performance Marketing
The Do Not Track privacy hearing called by Sen. Jay Rockefeller for Wednesday before the commerce committee is bound to feature some fireworks.
Rockefeller Reintroduces Do Not Track Act
Performance Marketing
Privacy is about to heat up again in Congress. Sen. Jay Rockefeller (D-W.Va.), chairman of the Commerce Committee, reintroduced his Do Not Track Online Act, which will give consumers the [...]
Ad Nets Step Up Self-Regulation
Performance Marketing
In the ongoing Washington debate over privacy, advertising networks get the worst rap.
Publishers Drop Twice as Many Cookies as E-Commerce Sites
Performance Marketing
In the online advertising world, the pro-cookie argument may hold that the ubiquitious tracking mechanism ensures a better site experience. But of course, for many Web publishers, the use of [...]
Yahoo Says No to Microsoft’s ‘Do Not Track’ Browser
Performance Marketing
Yahoo said it will not recognize Microsoft's controversial default 'do not track' signal on its new Internet Explorer browser, which shipped to release with Windows 8 on Friday.
Take That, Microsoft: Digital Ad Community’s Final Word on Default Do Not Track
Performance Marketing
The interactive advertising community has an answer to Microsoft's decision to go ahead with its default Do Not Track browser: We won't honor it and we won't penalize companies that [...]