Do Not Track Advocate Mozilla Supports Some Tracking
Performance Marketing
Mozilla is taking an "everyone but me" approach to Do Not Track.
Mozilla Moves Ahead With Do Not Track Browser
Performance Marketing
Much to the disappointment of the digital advertising establishment, Mozilla is going ahead with plans to automatically block third-party cookie tracking in its Firefox browser.
FTC’s Ohlhausen Favors Privacy Self-Regulation
Performance Marketing
Federal Trade Commissioner Maureen Ohlhausen sees no need for Congress to pass new laws to protect consumer privacy from targeted advertising.
What Exactly Does ‘Do Not Track’ Mean?
Performance Marketing
The digital ad business last month took a beating from Sen. Jay Rockefeller (R-W.Va.) during the Commerce committee’s eighth privacy hearing in the past 18 months.
Do Not Track Framework Doc Stirs Controversy Ahead of W3C Meeting
Performance Marketing
A document distributed to members of the international group trying to come up with a Do Not Track standard is causing a lot of fuss, dividing meeting attendees even before [...]
Rockefeller Goes On a Do Not Track Rant in Hearing
Performance Marketing
Sen. Jay Rockefeller (D-W.Va.) started and ended the Do Not Track hearing off with a rant, one that anyone who attended the commerce chairman’s previous seven privacy hearings knows all [...]