What Did You Do on Data Privacy Day 2020? Do Tell Us.
Performance Marketing
Each year, Jan. 28 is known as “Data Privacy Day” in the United States and globally — also Data Protection Day in other jurisdictions. As business organizations — and marketers [...]
Users More Likely to Click On Ads With AdChoices Icon
Performance Marketing
Transparency and choice go a long way toward making Internet users comfortable with receiving interest-based ads, according to the results of a poll from the Digital Advertising Alliance.
DAA to Convene New Do Not Track Group [Updated]
Performance Marketing
As the World Wide Web Consortium's Do Not Track group continues to spin out of control, the Digital Advertising Alliance—which is exiting the multi-stakeholder group—convened a new group to work [...]
Mozilla’s Cookie-Blocking Plan Forces Ad Biz to Seek Alternatives
Performance Marketing
The Digital Advertising Alliance wants to be ready when Mozilla starts blocking cookies by default in its Firefox Web browser.
Digital Advertising Alliance Exits Do Not Track Group
Performance Marketing
Ad community to the World Wide Web Consortium: The Do Not Track working group process is broken. Dissatisfied with the failed, two-and-a-half-year-old process to establish a universal Do Not Track [...]
California Poised to Get Do Not Track Disclosure Law
Performance Marketing
The chances of a consumer privacy bill coming out of Congress any time soon are slim, but that hasn't stopped California, which continues to forge new ground when it comes [...]