Digital Advertising Alliance

Why Advertisers Should Care About the White House Report on Big Data and Privacy

The government has put out yet another report on big data and privacy, buzzwords that have scared consumers and dominated press headlines. So is this latest report something advertisers should care about?

Ad Industry Will Soon Unveil a Do Not Track Browser Solution

After dissing the likes of Microsoft and Mozilla for their default Do Not Track browsers and after walking out of the World Wide Web Consortium's tracking protection working group, the advertising industry (through the Digital Advertising Allianc

Here’s How That Little Blue Ad Marker Should Appear in Mobile Ads

The Digital Advertising Alliance today is releasing creative specs on how the little blue ad marker should be used and displayed on mobile ads—the next major step in extending the DAA's ad choices program to mobile.

Advertisers Pay 3 Times More for Cookie-Based Ads

A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads.

Users More Likely to Click On Ads With AdChoices Icon

Transparency and choice go a long way toward making Internet users comfortable with receiving interest-based ads, according to the results of a poll from the Digital Advertising Alliance.

DAA to Convene New Do Not Track Group [Updated]

As the World Wide Web Consortium's Do Not Track group continues to spin out of control, the Digital Advertising Alliance—which is exiting the multi-stakeholder group—convened a new group to work on a browser-based Do Not Track solution. 

Mozilla’s Cookie-Blocking Plan Forces Ad Biz to Seek Alternatives

The Digital Advertising Alliance wants to be ready when Mozilla starts blocking cookies by default in its Firefox Web browser.

Digital Advertising Alliance Exits Do Not Track Group

Ad community to the World Wide Web Consortium: The Do Not Track working group process is broken. Dissatisfied with the failed, two-and-a-half-year-old process to establish a universal Do Not Track standard, the Digital Advertising Alliance is formally pulling out of the 110-member tracking protection working group (TPWG).

California Poised to Get Do Not Track Disclosure Law

The chances of a consumer privacy bill coming out of Congress any time soon are slim, but that hasn't stopped California, which continues to forge new ground when it comes to consumer privacy legislation.

Do Not Track Advocate Mozilla Supports Some Tracking

Mozilla is taking an "everyone but me" approach to Do Not Track.