NetJets, looking to expand its marketing efforts in its 50th year, has hired Havas Worldwide to lead digital marketing efforts globally. The agency will be responsible for everything from customer relationship management and mobile marketing to social media outreach and all types of digital ads. Account revenue is estimated at $3 million.
Weight Watchers has selected OgilvyOne as its new digital agency. The business came after a review that was managed by Pile + Co. in Boston. Previous shop Razorfish had handled the account for nearly 12 years.