As football season winds down, DiGiorno tries to whip up some pre-Super Bowl momentum with its first proper No. 1 jam, "Rise to the Occasion." The music video, which is kind of all over the place, stars Denver Broncos linebacker Von Miller and LMFAO's Redfoo as roommates singing about frozen pizza for three minutes, with a supporting cast of Devvon Terrell, Diamond White, Madilyn Bailey, Marcus Perez and O-Fresh.
Brands have hit peak emoji mania. This morning, the hashtag #NewMeaningsforEmojis started trending nationally on Twitter, and brands were quick to weigh in with their takes on the small digital icons.
Thanks to a monumental year in sports that included both the World Cup and Winter Olympics, there were scores of opportunities for marketers and athletes to leave indelible marks via social media. And with the Super Bowl fast approaching, we selected 10 sports moments that left the greatest impression since last year's Big Game.
DiGiorno Pizza has become one of the top brands on Twitter thanks to its quick wit and good ear for real-time conversations, but one careless tweet last night put that reputation at risk.
The halls of 30 Rock on Friday morning were alive with the sound of cheering, as NBC’s live staging of a 54-year-old Rodgers and Hammerstein musical delivered Alpine ratings.
On Thursday night, as millions tuned in to see Carrie Underwood ambitiously take on the role of Maria von Trapp, croon about the hills being alive, and make children's clothing out of drapes in NBC's The Sound of Music Live, DiGiorno Pizza was also watching—and live-tweeted the whole thing. The Nestlé brand's tweets were funny and hilariously pizza-related. Let's have a moment of appreciation for how difficult a task that must have been, considering The Sound of Music heavily features a convent and also the Third Reich. Also, a solid nod of respect to whomever came up with the hashtag #DiGiorNOYOUDIDNT.