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Real-Time Marketing During Oscars Fails to Deliver Much Brand Buzz

Performance Marketing

By Christopher Heine

The debate about what is actual Twitter real-time marketing (#rtm) and what isn't seemed to hit a fingernails-on-the-chalkboard crescendo (#smh) during the Academy Awards.

Brand Marketing

W+K’s New Global Co-Executive Creative Director Talks Digital

Performance Marketing

Is Online Publishing a Failure From Consumer’s Perspective?

By Charlie Warzel