Before Trump’s Polarizing Political Turn, These 7 Brands Made Him Star of Their Ads
Brand Marketing
Before he became a presidential front-runner, even before he became a reality TV star, Donald Trump was a celebrity CEO. And following several business best-sellers, Trump became a sought-after brand pitchman [...]
Perspective: Generation Appreciation
Brand Marketing
Targeting the right demographic has always been delicate business for brands. Jingles and logos come and go. But only audience targeting carries with it the inherent risk that by too [...]
WDCW Poaches TBWA’s McKendrick
Brand Marketing
Wong, Doody, Crandall, Wiener has landed TBWA\Chiat\Day L.A. group planning director Clyde McKendrick to head up its strategy efforts, the agency announced Monday.
Sofia Vergara, David Beckham Goof Off for Diet Pepsi
Creativity
There's been a lengthy lead-up to this new Diet Pepsi spot (from TBWA\Chiat\Day in Los Angeles) starring Modern Family's Sofia Vergara and soccer star David Beckham. First, Sofia showed up [...]