Before he became a presidential front-runner, even before he became a reality TV star, Donald Trump was a celebrity CEO. And following several business best-sellers, Trump became a sought-after brand pitchman for his own products and others. From Diet Pepsi to Pizza Hut, we dug up a few of Trump's more notable commercials.
PepsiCo was unusually busy on the packaging front last week, unveiling a new shape for Pepsi bottles and announcing limited-edition Diet Pepsi 7.5-ounce cans designed b
In early December, PepsiCo began rolling out a new sweetener mix for Diet Pepsi that sprinkles in acesulfame potassium—an ingredient used in sister brand Diet Mountain Dew and Coca-Cola's Diet Sprite—with the beverage's mainstay
In a summer heat wave, it’s hard to go wrong selling cool drinks, which helps explain why brands like A&W, Miller and Diet Pepsi dominated YouGov BrandIndex’s monthly Top 10 list of improvers in consumer perception for July. Coming in at No.
Sofia Vergara picks up where she left off in 2011—i.e., as pretty much the perfect advertising spokeswoman—in this energetic new Diet Pepsi spot, premiering Sunday evening during the Golden Globe Awards on NBC.
Targeting the right demographic has always been delicate business for brands. Jingles and logos come and go. But only audience targeting carries with it the inherent risk that by too closely zeroing in on one group, a brand can inadvertently alienate another. Just look at these two ads for Pepsi below.
Wong, Doody, Crandall, Wiener has landed TBWA\Chiat\Day L.A. group planning director Clyde McKendrick to head up its strategy efforts, the agency announced Monday.