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Adweek’s Top 10 Commercials of the Week

Brand Marketing

With the Super Bowl out of the way, advertisers who didn't have almost $4 million to blow can resume their previously scheduled programming.


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Diet Coke’s Limited-Edition Can Is So Lovely, It’s Here to Stay

Creativity

"This new concept will only be around for a short time," William White, group brand director for Diet Coke and Coke Zero at Coca-Cola North America, told Adweek exactly a [...]

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Ad of the Day: Diet Coke

Brand Marketing

Diet soda is one of the few substances scientifically known to be ingested by fashion models. So, it's not completely off the wall that Jean Paul Gaultier has been named [...]

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Grading Diet Coke’s Makeover

Brand Marketing

Yes, it’s been around that long. Diet Coke first hit store shelves back in 1982. Long-suffering dieters, sick of saccharine colas with aftertaste that lingered for weeks, embraced the aspartame-sweetened [...]