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Diesel’s ‘Be stupid’ work too stupid for U.K.

Creativity

Diesel's "Be stupid" campaign, created by ad agency Anomaly, won a Grand Prix in Outdoor at Cannes last week. But two of the executions won't be seen outdoors, or anywhere [...]


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Diesel wants ’70s hard-core for its birthday

Creativity

Diesel turns 30 this year, and is planning a big international birthday party, with events planned in 17 cities on Oct. 11. To advertise it, the company has released this [...]

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Never play soccer around gestating clones

Creativity

Good thing I already knew that Diesel sells jeans, because its “Human after all” campaign won’t help those who are unfamiliar. The ads poke fun at our addiction to technological [...]

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If nothing else, global warming is finally cool

Creativity

The world’s oceans may soon be lapping at our front doors, but at least the speedboat-owning supermodels among us will be having a good time. This is apparently Diesel’s way [...]