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Brands Are Throwing Out Gender Norms to Reflect a More Fluid World

Brand Marketing

James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy.


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5 Words That Major Brands Are Fighting Over in Court

Brand Marketing

Using the wrong word in a bar can get you into a brawl, but if recent news from the trademark front is any indication, a word—just one word—can get a [...]

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Crispin Porter + Bogusky Acquires The House Worldwide

Brand Marketing

In an effort to expand its global footprint, Crispin Porter + Bogusky has acquired London-based The House Worldwide, a global communications network that was founded by former Publicis Worldwide COO [...]

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Diesel Creates an Alphabet of Dance to Promote Flexible New Jeans

Creativity

Diesel's promoting its new Jogg jeans collection via a fun and informative A-to-Z of Dance video featuring all manner of talented dancers sporting the flexible jersey-denim hybrid line.

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NBC Could Hit a Billion in Olympic Ad Revenue [Video]

Brand Marketing

NBC could strike gold in ad revenue in Sochi, we find out how the agency Royale got where it is today, and Robert Klara tells us what Amway is really [...]

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Buy a Watch From Us Before You Shrivel Up and Die, Says Diesel

Creativity

"Hey, potential customer, you're gonna DIE! Wanna buy a wristwatch?" That's basically the message of this "Days to Live" campaign from Crispin Porter + Bogusky promoting Diesel's Timeframes line. Answering [...]