Diesel

Brands Are Throwing Out Gender Norms to Reflect a More Fluid World

James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy.

Diesel Picks Anomaly to Help ‘Transcend Fashion’ With Campaign Set to Launch Early Next Year

Fashion brand Diesel has selected creative agency Anomaly Amsterdam to lead a new campaign that will roll out globally in February.

Why a Mainstream Fashion Advertiser Like Diesel Decided to Go Big on Pornhub

If you're one of Pornhub's 60 million daily visitors, you might be wondering why you saw ads this month for clothing brand Diesel rather than, say, male enhancement pills or hot singles in your area.

Diesel Awkwardly Stuffs Every Online Obsession Into a New Global Ad Campaign

"Our worlds, online and offline, are completely merged. Digital is now more real than reality." That's the not-very-fresh insight behind Diesel's new global ad campaign for its spring/summer 2016 collection, according to the brand's artistic director, Nicola Formichetti. And the result is work that lackadaisically checks off boxes on a list of young people's digital obsessions, all of which advertising has appropriated relentlessly in recent years—selfies, emojis, texting, "liking" and more.

Nicola Formichetti Has Come a Long Way From Lady Gaga’s ‘Meat Dress’

You might not know the name Nicola Formichetti, and yet even the least fashion-savvy among us is sure to have seen his work.

5 Words That Major Brands Are Fighting Over in Court

Using the wrong word in a bar can get you into a brawl, but if recent news from the trademark front is any indication, a word—just one word—can get a brand hit with a lawsuit. A number of high-profile companies are duking it out over words they claim are theirs alone to use. Why now?

Crispin Porter + Bogusky Acquires The House Worldwide

In an effort to expand its global footprint, Crispin Porter + Bogusky has acquired London-based The House Worldwide, a global communications network that was founded by former Publicis Worldwide COO Richard Pinder. 

Diesel Creates an Alphabet of Dance to Promote Flexible New Jeans

Diesel's promoting its new Jogg jeans collection via a fun and informative A-to-Z of Dance video featuring all manner of talented dancers sporting the flexible jersey-denim hybrid line.

NBC Could Hit a Billion in Olympic Ad Revenue [Video]

NBC could strike gold in ad revenue in Sochi, we find out how the agency Royale got where it is today, and Robert Klara tells us what Amway is really promoting.  Winter Olympics Update: NBC Is in the Pink

Buy a Watch From Us Before You Shrivel Up and Die, Says Diesel

"Hey, potential customer, you're gonna DIE! Wanna buy a wristwatch?" That's basically the message of this "Days to Live" campaign from Crispin Porter + Bogusky promoting Diesel's Timeframes line. Answering a bunch of questions at the "Days to Live" website—some jokey (Did you emerge from your mom's womb laughing or crying?), some not (Do you drink? Do you take drugs? Do you drive?)—supposedly yields the number of days you have left to live. My number: 12,508 (a little over 34 years). Phew. I'll last long enough to see Lance Armstrong tell Oprah that he drank human blood to win bicycle races.