IBM’s Business Clients Are Getting More Twitter Data
Performance Marketing
IBM and Twitter are teaming up to offer businesses more data from the social network.
MoMA Launches New Twitter Account to Get You Talking About Art
Performance Marketing
The Museum of Modern Art and digital shop Possible have created a broader, thematic Twitter account called ART140 (@artoneforty), with the goal of getting more people to talk about art.
Twitter’s Product Leader Steps Down
Performance Marketing
Twitter’s vp of product development is leaving the company and some are speculating that a little conflict among the ranks contributed to the departure. Michael Sippey posted an exit note [...]
Why Twitter Went With Such a Low IPO Price
Performance Marketing
That blue Twitter bird should be saying, “cheap, cheap.” The stock and value of the company are looking low to some, as the company prices shares ahead of its public [...]
Twitter’s Datalogix Deal Mirrors Facebook’s Bid for More CPG Dollars
Performance Marketing
Even though Twitter reps claim that consumer-packaged goods firms like Kraft and Unilever are already plenty active on their ads platform, a new agreement with Datalogix holds the promise that [...]
How Starcom’s Twitter Deal Was Born
Brand Marketing
CANNES, France — Starcom Media Vest Group, along with a host of its Publicis brethren, took over The Majestic on the Croisette during the Lions Festival, holding court alongside companies [...]