Whisky Makers Applaud Scots’ Vote Against Independence
Brand Marketing
The Scottish people have spoken, and the country’s powerful whisky industry is raising a quiet toast to the vote against independence.
Jose Cuervo Shifts U.S. Agencies
Brand Marketing
As Jose Cuervo’s North American distribution rights move from Diageo to Proximo Spirits today, the company said it selected McCann Erickson New York as its new creative agency and Gotham [...]
Roster Shops Chase Global Smirnoff Brand
Brand Marketing
Sources describe Diageo’s global review of its Smirnoff vodka brand as a roster shop affair.
Pharrell Williams Sues Diageo for $5 Million
Brand Marketing
Pharrell Williams has sued marketing partner Diageo North America for $5 million in a New York City federal court, claiming the spirits giant has failed to distribute the rapper's "Qream [...]