Bud Light Will Use Its Super Bowl Ad to Roll Out a New Tagline
Brand Marketing
Bud Light will have a 60-second spot during the Big Game, where it will debut a new friendship-focused campaign and tagline, "Famous among friends," from its creative shop, Wieden + [...]
Busch Will Make Its Super Bowl Debut Next Year
Brand Marketing
Busch will take center stage during the Big Game for the first time next year.
Sprint Names Droga5 as Its Agency of Record After Gradually Moving Production Work In-House
Agencies
Today Sprint announced that it named Droga5 as its new creative agency of record after two years with Deutsch. Vp of corporate communications David Tovar confirmed that the fourth-largest telecom [...]
Teams From Deutsch and Grey Won the First YouTube Creative Hack With These 6-Second Ads
Creativity
Seven hours might not seem like much time for two people to conceive and produce three video ads of anything resembling decent strategic quality. But if the spots are short [...]
How Taco Bell’s CMO Harnessed the Power of Snapchat, Bots and the Super Bowl
Brand Marketing
It would be understandable for a marketer who hails from the glamorous world of beauty to be a little self-conscious about moving to a fast-food brand known for late-night snack [...]
Q&A: Deutsch’s Kim Getty on Los Angeles’ Growth, Creative Community and Earthquakes
Brand Marketing
In recent years, a growing number of agencies have been establishing themselves in Los Angeles. But that's not the case for Deutsch, which planted the flag in 1995 and, as [...]