Taco Bell, already seen as one of the most tech-savvy fast food brands, just launched ta.co, the fast food giant's revamped website where consumers can customize, order and pay for their food.
Who Pete Favat
New gig Chief creative officer, Deutsch LA
Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals.
But a pickup truck?